Join the global World Post Day 2025 campaign and amplify it!



The UPU World Post Day social media kit includes messaging samples and guidelines, social media cards in various formats and languages, branded materials and souvenirs as well as the original files for the production of posters and philately packages.

Postal communications teams and anyone interested in joining the global World Post Day campaign and amplifying it are encouraged to download and use these official materials.

Please keep checking the board as we approach the celebration, as more messaging and campaigns will be added in the coming months.

To access the board, click here.



Social Media Campaign: Call for Contributions.


In celebration of World Post Day 2025, the UPU invites all Member Countries to take part in a global social media campaign on the theme: “Post for People: Local Service. Global Reach.”

We encourage contributions that bring this theme to life through photos or short videos.

Submissions should focus on one or more of the following areas:Community impact stories showing how postal services support people in daily life and emergencies.
Human stories highlighting the dedication of postal workers: years of service, motivations and inspiration for young workers.
Customer perspectives and testimonials illustrating how individuals and communities benefit from postal services.
Postal products and services in action (e.g., financial services, money orders, pensions, loans).
Resilience in times of crisis (e.g., delivery of food, aid, medicines, or cash during natural hazards).
Emotional narratives portraying the Post as a lifeline.
Connecting the underserved to the wider global network and metropolitan centers.

Submission guidelines:

Each contribution must include a visual element (up to 4 high-resolution images or a video not exceeding 2 minutes)
Content not meeting the criteria in terms of quality or relevance cannot be used
Please share your official social media handles (e.g., X/Twitter, Facebook, LinkedIn, Instagram) so that we can acknowledge and amplify your contributions.

We are accepting applications until 31 October 2025 at communication@upu.int. For any inquiries, please contact the same address.

In celebration of this year's World Post Day, the theme for 2025 is: #PostForPeople: Local Service. Global Reach. Posters are available in the following languages.
English in French, in Arabic, in Portuguese, in Russian, in Spanish and in Chinese.



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